Moxie Media’s strategic and creative process starts with science and ends with art, adhering to three
rules of thumb:
Research and data-driven
We start by defining and understanding the target audience. How many and what kinds of people must be reached? How often and when? Leveraging polling cross tabs, analyzing past election results and scrutinizing voter files and models – we play the numbers to win, and square them with budgets and calendars to ensure timely and cost-effective message delivery.
Collaborative and resonant
Moxie Media wins elections by working collaboratively with our clients to ensure our communications match the intensity, tone and feel of each particular electorate and election – and resonate with the “real people” we target. We design mail pieces and ads to reinforce other political communications on the airwaves, in the field and in the media.
Sharp and provocative
Given today’s frenetic political environment we must engage our targets visually and emotionally to achieve our goal of reaching them with important content. This rule translates to imaginative concepts and powerful designs that persuade and motivate.