teresa alonso leon for oregon state representative
In 2011, Teresa Alonso Leon became an American citizen. In 2016, she became the first immigrant Latina elected to the Oregon State House. Moxie Media partnered with FuturePAC to help Alonso Leon defeat a well-known former state representative and local official. When initial polling showed Alonso Leon behind by several points, we developed a series of mail pieces aimed at introducing Alonso Leon and defining her before her opponent did. After deployment of the initial mail pieces, a tracking poll showed Alonso Leon ahead by double digits, a significant improvement from the baseline polling.